Taipei International Travel Fair (Taipei ITF, ITF台北國際旅展) kicks off today at Taipei World Trade Center’s Hall 1 and 3. The annual travel extravaganza, organized by the Taiwan Visitors Association (TVA, 台灣觀光協會), which unfolds until Oct. 30, features 950 exhibitors from more than 60 countries and regions, with the number of booths reaching 1,450 for the first time.

Last year, the four days event attracted 361,071 visitors, with more than NT$3 billion worth of transactions taking place. Taipei ITF also generated more than 4,000 domestic and international media reports, creating extensive business opportunities for exhibitors.

Taipei ITF is an exchange platform aimed at assisting the domestic travel industry in linking up with its international counterparts,” TVA Chairwoman Yeh Chu-lan (葉菊蘭) said.

Speaking at a press event, she added that this year’s fair includes new destination, such as Bosnia and Herzegovina, as well as Paraguay and the Solomon Islands which have decided to return for the first time in about 10 years. She hopes to invite more than 100 countries to participate in next year’s event, which she praised for being both “accessible to the general public” and “travel professionals.”

In addition to selling outbound packages to Taiwanese, we want to take the opportunity to introduce Taiwan to the world as an ideal travel destination,” Yeh continued, hoping that foreign travel agents at the show to sell their packages will also be willing to promote Taiwan on the international stage.

In the last 30 years, the core objective of Taipei ITF has always been to bring the world to Taiwan and to present Taiwan to the world by building a successful exchange platform.

With the support of the Tourism Bureau under the Ministry of Transportation and Communications, yesterday’s Travel Mart successfully connected around 100 travel operators (buyers) which were invited to Taiwan to meet and talk business with exhibitors (sellers), increasing cooperation and business opportunities for the domestic tourism industry.

In addition, the Travel Forum, featuring seasoned speakers from Taiwan and overseas, will be held on Monday to discuss the current state of tourism in Taiwan and international tourism trends, as well as providing the domestic tourism industry with the latest information on international markets.

With domestic and international tourism markets growing strongly, this year’s installment is poised for success. The organizer already wishes to thank exhibitors for their many years of support that have allowed Taipei ITF to reach the scale it has today and to sincerely invite everyone to participate once again in Taipei ITF this year.