Taipei ITF is a global brand: TVA Chairwoman Yeh Chu-lan

To Taiwan Visitors’ Association chairwoman Yeh Chu-lan (葉菊蘭), Taipei ITF demonstrates the potential of the annual trade show to become a “global brand,” just like the internationally renowned Internationale Tourismus-Börse Berlin (ITB Berlin). (Courtesy of Taipei ITF)

TAIPEI (The China Post/ANN) – Aside from Bosnia, who is making its Taipei ITF debut this year, organizers welcome back Paraguay, Chile, the Solomon Islands and Egypt, who have returned to participate in the exhibit after years of hiatus. To Taiwan Visitors’ Association chairwoman Yeh Chu-lan (葉菊蘭), it demonstrates the potential of the annual trade show to become a “global brand,” just like the internationally renowned Internationale Tourismus-Börse Berlin (ITB Berlin).

The scale of this year’s edition greatly exceeds that of the years before already. According to Yeh, the goal of Taipei ITF differs from other local exhibits in that the event creates a communication platform which consolidates travel agencies from around the world to create mutually beneficial partnerships that also works to the favor our potential tourists.

Travel agencies can get connected and exchange ideas and promotions to create a solid international alliance. Moreover, Taipei ITF is also a stage for other countries to introduce “their merchandise to another,” as well as a “classroom for different nations to learn from one another.”

Yeh then stated that Taiwan Visitors’ Association, the organizer of Taipei ITF, is aware of the importance of establishing a unique “global brand” for Taiwan when organizing the Taipei ITF. She said that such a brand must not only stand up to representing the reputation of Taiwan, but should also be informative and entertaining.

While big traveling companies like Lion Travels and the Hotel Royal-Nikko Taipei are very well aware of their fortes and position in the market, Yeh added, many smaller agencies are still finding their place. Hence, as the flagship image of Taiwan’s travel exhibition, Taipei ITF has the obligation to assist such companies and get their names out to the general public.

In hopes of establishing such kinds of assistance, Taipei ITF has invited travel experts from Spain and South Korea to hold business forums to provide smaller companies with more knowledge in branding and sales. Yeh also added that while such forums could only provide a limited amount of help, she hopes that smaller travel agencies will still take away enough inspirations nonetheless.