“Fast fashion” has been rage for its eco-unfriendly lately, since the term ”masstige” has became a new trend of clothing. However, the rapid path of fashion trend has made a lot of clothes out of season, and also created a lot of “beautiful trash”.
Now, H&M, the Swedish parity brand, has popped up with suggestions for the eco-friendly clothing movement. H&M not only sells the clothes for people to dress, but burns the clothes for the power plant to replace coal.
According to Bloomberg, this power plant is located in Vasteras, which is the outer-ring of Stockholm. Aiming to achieve the goal of “fossil fuel-free” by the year 2020, the plant is trying to use trash, recycled wood and the clothing that H&M is unable to sell instead of burning oil or coal.
The head of supplies in the plant, Jens Neren, explained that so far in 2017, they have burned 15 tons of clothes from H&M and 400,000 tons of trash. It’s such a progress, compared with burning 650,000 tons of coal in 1996. Those fast fashion products which had been showed in the windows on the street sparkly eventually turned in to countless unsalable items immediately. Neren told Bloomberg, “For us, those clothes are a kind of ignitable materials, and we are dedicated to burning recycles and renewable wastes without any fossil fuel.” When fast fashion has made heavy burden for the earth under the shallow surface, this power plant is trying to convert it to a brand new resource.
So how does H&M choose which clothes are going to be burned? According to the spokesman of H&M, Johanna Dahl, “Our duty is to make sure that all the products we sell meet the standard, so the products that contain mold or exceed the chemical standard must be disposal. Briefly, H&M will send the “unsafe” products to the power plant to burn.
However, this so-called “eco-friendly” way to recycle redundant clothes isn’t exactly helpful to the environment, in comparison with the rest of big empire of fast fashion. As long as the customers are willing to purchase, a great deal of the unnecessary clothes will be manufactured, and the related environmental issues are going to be worsening and worsening. At least, it’s a big step of the war between fashion and environmental protection to turn wasted clothes into fuel instead of abandoning them in landfills.