Citi aims to be the best digital bank in the Aisia Pacific region. Recently, Citi not only launched its facebook fan page to expand its communicating channel in Taiwan, but also appointed Zoher Karu as Head of Asia Pacific Data and Analytics to further refine its data and analytics capabilities.
Reporting to Anand Selva, Head of Asia Pacific Consumer Banking, Zoher will have oversight of Citi’s data and analytics capabilities and customer insights across the Consumer Banking business in Asia Pacific. As a result, Zoher’s role will cover 17 out of Citi’s 19 Consumer Banking markets worldwide.
With his in-depth experience and knowledge of analytics and technology specific to fast-moving consumer industries, Zoher will be responsible for driving the use of data to deliver customer value and business growth. As an example, by leveraging insights, Citi will be able to further customize merchant offers specific to customers based on their banking behavior and location.
Commenting on Zoher’s appointment, Anand Selva said, “Zoher’s appointment to this role is a key part of our digital transformation and overall strategy. To be Asia’s best digital bank, we need to offer remarkable client experiences that set us apart and that are locally relevant to our target customers. Data and technology are critical enablers to build these capabilities and create and offer real-time experiences that are hyper-personalized, contextual and highly relevant to our customers.”
Zoher was most recently Chief Data Officer at eBay. He joined the global online marketplace in 2013 as a member of the company’s Executive team, originally as its first Vice President of Customer Optimization and Data. Prior to eBay, Zoher was Vice President of Marketing Analytics and Insight at retailer Sears Holdings.
He has also held roles at smaller firms extracting insights from voice conversations or studying shopping habits and preferences of customers within physical store environments. Zoher began his career at global management consulting firm McKinsey & Co. after a Ph.D. in Electrical Engineering from the Massachusetts Institute of Technology.