MOTC Road Traffic Safety Committee and the Taiwan Beverage and Alcohol Forum (TBAF) have co-organized an “I pledge NOT TO drink & drive” film contest and invited senior high school, vocational high school and college students to join the competition. From Oct. 16 to Nov. 17, a total of 92 films have been submitted, 74 from college students and 18 from high school and vocational school students—a very enthusiastic participation. These students presented a new attitude of “no drunk driving” through various styles in their films to influence and promote deeper understanding of road traffic safety and invite more to join the pledge. The organizers also held a ceremony at the MOTC grand hall on Dec. 6, announcing the top 3 winners of the contest, selected by scholars and representatives from both governmental agencies and advertising agency as well as by the online popularity level (numbers of hits for “Like” and “Share” combined).
Inviting students to join the pledge and present filmsto showcasea new attitude of “no drink driving”
For years, TBAF has been promoting road traffic concepts of “No Drunk Driving and Use Designated Drivers”. This year, for the first time, TBAF worked with internet celebrities Gino Neck and DEARS, and introduced a humorous film to attract young audience. This film has been shared on fans page and social media platforms and viewed nearly 650,000 times. TBAF intended to further the campaign through the power of social media, thus came up with the “I pledge NOT TO drink & drive” film contest. By soliciting promotional films from campus, TBAF hoped to identify more effective ways to communicate the road safety concepts to the youth and enhance their awareness through the continued spread of promotional films on social media platforms.
MOTC Vice Minister Kuo-tsai WANG, attended the “I pledge NOT TO drink & drive film contest” award ceremony and stated, “from January to October this year, there had been 88,197 cases of drunk-driving, among which 52,047 cases were brought to justice—a decrease of 982 cases (about 2%) compared with the same period last year. In the future, we will continue to promote traffic safety and raise public awareness that each one of us is responsible to safeguard road safety. We hope that through this film contest, the youth will have more understanding on the importance of no drunk driving, and that we can further strengthen the campaign and reach out to more youngsters.”
There are a total of 92 films submitted to this contest, and college, senior high school and vocational school students from the north, central and south of Taiwan have all participated. TBAF chairman Mr. Terrence ONG (王德勤) mentioned, “The year 2017 meant significant changes to TBAF. We organized ‘I pledge NOT TO drink & drive’ campaign on Aug. 30, inviting local and foreign alcohol companies to join and showcase their determination on no drunk driving. We also utilize the social media to target the youth, and for the first time we hold a film contest and so far these films have been viewed nearly 40,000 times on YouTube. This is an amazingly effective way to communicate our key message. In the future, we will continue such promotion campaign, and each year we will increase its outreach and influence so that we can solicit more people to join the pledge, and make it a nation-wide activity.”
Selected films in the competition have been viewed nearly 40,000 times, generating wide discussions among the youth
The film “In the Name of Love—Use a designated driver”, made by Ze-hao WENG (翁則豪), Chen-chez SUN(孫晨哲), and Bing-shen TUAN (段秉燊) from Cheng-chi University, won “The Most Popular Award”. It adopts a soft and gentle touch to portray the compassion of a designated driver, which really captures the theme “looking for designated drivers”. This film has obtained nearly 6,000 “likes” and “share” within a week after it was posted online. The top three popular films are each granted NT$200,000, NT$70,000, and NT$30,000. The Top 1 film will be broadcasted on MOTC and TBAF websites as well as TVs in taxis operated by Taiwan TAXI Co. It is hoped that through this film contest, road traffic safety concepts can take roots and more young people will pay attention to issues related to “no drink driving”. This will help form a campus “safety net” against drunk driving and create peer-pressure. It will also engender proper road safety concepts that could in turn help safeguard traffic environment and offer safer road environment for users. “I pledge NOT TO drink & drive” is not just a slogan but the best principle for road users.