OK, imagine net neutrality is flame grilled Whopper

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OK, imagine net neutrality is flame grilled Whopper
FILE - This Oct. 21, 2016, file photo shows a Burger King restaurant logo in Philadelphia. Burger King has delivered its own hot take on a regulatory showdown that has enflamed the U.S., with a flame-grilled Whopper. The new ad has become a sensation, with more than a million views and counting on YouTube. In the ad, customers are told they will be charged different prices for a Whopper, depending on how fast they want it. (AP Photo/Matt Rourke, File)

NEW YORK (AP) — Burger King is delivering its own hot take on a regulatory showdown that has enflamed the U.S., using a flame-grilled Whopper.

Burger King’s new ad has become a sensation, with more than a million views on YouTube and it’s lighting up Twitter .

In the ad, customers whom the restaurant says are real, are told they will be charged different prices for a Whopper, based on speed. Prices range from , to .

And the customers grow increasingly furious in an art-imitating-life display that mocks new internet rules that have led to wide-scale protests, even death threats.

There’s even a jab at Ajit Pai, who heads the federal commission that voted late last year to eliminate net-neutrality protections for the internet (hint: look for the colossal Reese’s coffee mug).