Nutella scuffles: France investigates discounts after frenzy

Nutella scuffles: France investigates discounts after frenzy
In this image taken from video a customer carries away pots of Nutella the chocolate and hazelnut spread, as others congregate around display of the product in a supermarket in Toulon southern France on Thursday Jan. 25, 2018. Brawls broke out in French supermarkets on Thursday as shoppers scrambled to get their hands on discounted pots of the chocolate and hazelnut spread Nutella. (AP Photo)

PARIS (AP) — French consumer fraud authorities are investigating a promotional campaign for Nutella that prompted scuffles in several supermarkets — and even a police intervention.

The Finance Ministry’s fraud agency said Tuesday it will examine whether the campaign by the Intermarche supermarket chain violated pricing regulations. An official with the agency would not give further details.

Intermarche drew big crowds at several stores last week after announcing sales of the chocolate and hazelnut spread for just 1.41 euros (.74), some 70 percent below the regular price.

Video circulated online of ensuing scuffles in some stores, drawing worldwide attention — and questions from authorities.

Nutella manufacturer Ferrero has distanced itself, saying Intermarche is entirely responsible.

The investigation comes as the government prepares to present a draft law this week aimed at stricter and clearer regulation for big retailers.