Your health insurance, your prescription drugs and some of your treatment may come from the same company in the not-too-distant future.
Insurers are dropping billions of dollars on acquisitions and expansions in order to get more involved in customer health. They say this push can help cut costs and improve care.
That’s a huge potential benefit for employers and other customers stressed by rising health costs. But these deals also raise questions about whether the patient’s best interests — and not profits — will remain the focus as insurers dive deeper into care.
Economist Paul Keckley says insurers can earn trust simply by keeping people healthy for a reasonable price. But that will be a struggle for an industry in which the average patient has little faith.