A Kiwi cinema sets up a dress code after noticing that the number of people wearing PJs to the movies has increased recently.
Hawera Cinemas, a cinema in New Zealand has imposed a restriction banning people from wearing pyjamas, onesies and gumboots to the theater for noticing an increasing trend of film lovers turning up in PJs recently. Thus, it decided to raise dress standard and announce the ban in a Facebook post saying “Just a friendly reminder that we have a dress code at Hawera Cinemas, it’s simple really, as long as you are appropriately dressed and are wearing clean footwear you are good to go.
“Please no pyjamas, onesies, dressing gowns or dirty gumboots – no matter how cute they are!” And this post has caused heated debate on social media.
Kirsty Bourke, the manager at Hawera Cinemas noted that there has been an apparent increase in customers wearing too casual when going to a movie, so they decided to adopt a dress code like many restaurants and theaters.
Out of surprise, “the support we have received is fantastic,” she told BBC. Many people positively agree with the new dress code, and even wouldn’t feel being offended in the first place. “It’s amazing people need to be told to get dressed before going out. Super market needs the same notice.” “Get dressed people. I can’t believe this even needs to be stated but well done for doing so,” commenters wrote.
But certainly, not everyone is happy with the new restriction about dress. Some argue that the cinema has no right to regulate the dress of customers and it was stupid to tell people what they could or couldn’t wear to the movies. Some even called the cinema “fashion police.” One person wrote: “I am not a wearing-pyjamas-in-public girl, but I don’t see how others wearing those out affects anyone else so I can’t see the reason for this rule.”
Although the online debate about the dress code has still continued, the cinema itself hasn’t received any complaints or negative opinions from the customers directly since the policy was announced. The manager Ms. Bourke also warns that if any customers against the dress code would be refused entry, and she is confident that this change won’t harm the business. “We believe we will lose more customers by not adopting a dress code,” she said.
In fact, it’s not the first time that a dress code for customers sparked heated debate. In January, Tuffins, a supermarket in Craven Arms, Shropshire, put a sign up warning those pyjamas wearers would be asked to leave. The owner Harry Delves said they put the new rule because a man shopped in just his pants and a dressing gown was regarded as a suspect before; in order to avoid this kind of things happen again “it comes to a point where you’ve got to have standards.”