Taipei, Nov. 9 (CNA)－A majority of netizens in Taiwan polled in a recent survey said they are looking forward to the upcoming Double 11 “shopping festival,” the Market Intelligence and Consulting Institute (MIC) said.
Nov. 11 is observed as Singles Day or Double 11 day, an annual online shopping bonanza that originated in China but has since spread worldwide, including Taiwan.
According to the MIC survey, 63.5 percent of the respondents said they plan to make purchases that day, a rise from 57.1 percent in 2017 and 44.9 percent in 2016.
Chang Hsiao-chi (張筱祺), a senior industrial analyst at MIC, said the rise in number can be attributed to the online marketing campaigns carried out by E-commerce operators, which are becoming more aggressive every year.
Although public attention to the annual event has increased, this is not always reflected in sales transactions, Chang said.
On multiple-choice questions, the MIC survey showed that most online buyers in Taiwan — 56.1 percent — favor Shopee as their purchase site, 43.9 percent prefer PChome, and 36.1 percent choose momo. Other popular online shopping sites include Taobao/Tmall (34.9 percent) from China and Taiwan-based Yahoo (28.5 percent).
The Double 11 event has become a new battleground for e-commerce operators, and local operators are always finding ways to provide incentives, such as deep discounts and free delivery, in order to attract consumers amid the growing competition, she said.
The survey was conducted Nov. 1-5, and collected 441 valid samples.