TAIPEI (CNA) — Apple Inc., the U.S. consumer electronics giant, retained its title as the best smartphone seller in Taiwan in terms of both sales volume and sales value in November, industrial sources said on Dec. 22.
Bucking a decline in overall smartphone sales in Taiwan in November, Apple benefited from the launch of its three latest iPhone models — the 5.8-inch iPhone XS, the 6.5-inch iPhone XS Max and the 6.1-inch iPhone XR — to continue to rank as the No. 1 brand in Taiwan.
In November, the number of smartphones sold in Taiwan fell by 23,000 units from a month earlier to 618,000, stopping a four-month rising streak, the sources said.
As for Apple, the brand accounted for 33.6 percent of Taiwan’s total smartphone sales volume in November, ahead of South Korea’s Samsung Electronics Co. (16.7 percent), Taiwan’s PC brand Asustek Computer Inc., which has been gearing up to penetrate the low-cost smartphone market, (10.4 percent), China’s OPPO (8.5 percent) and China’s Huawei Technologies Co. (6.4 percent).
The sources said Huawei saw its shipments rising in November after its Y9 2019 and Mate 20 models were launched, enabling it to take the fifth spot, beating Japan’s Sony Corp. and Taiwan’s HTC Corp., both of which lacked new models to boost buying.
Sony came in sixth after taking a market share of 4.5 percent, followed by China’s Xiaomi and HTC (tied for the 7th spot with 4.4 percent market share), French brand Sugar (2.2 percent) and Finland’s Nokia (1.7 percent).
In terms of sales value, Apple took a 65.9 percent market share in November to remain its position as the largest supplier in Taiwan since the three new iPhones carried relatively high price tags, in particular, the iPhone XR Max, which is the most expensive iPhone to date, the sources said.
They added that Apple’s high pricing also left its rivals in the Android camp far behind.
Samsung came in second with 10.6 percent in market share, ahead of OPPO (4.9 percent), Asustek (4.6 percent) and Huawei (4.2 percent).
The sources said despite relatively lower product prices, Huawei took advantage of the debut of its new models to boost its sales value in November.
Sony took the sixth position with 3.6 percent in market share, followed by HTC (2.1 percent), Xiaomi (2 percent), Nokia (0.5 percent) and POCOPHONE (0.3 percent), Xiaomi’s other brand, according to the sources.
In terms of individual models, the iPhone XR 128GB was the top-selling model in November, ahead of Samsung’s Galaxy A7 2018, the iPhone XS Max 256GB, the iPhone XR 64GB, the iPhone XS 256GB, the OPPO AX5, the OPPO R17, the iPhone 8 Plus 64GB, the Galaxy Note 9 128 GB and the iPhone XS Max 64GB, the sources said.
Apple’s iPhones took six spots in the top 10 best selling models in the local market last month.
By Jiang Ming-yan and Frances Huang