Levi's through the years

Levi's through the years
FILE- This March 12, 1997, file photo shows the top button on an approximately 100-year-old pair of jeans recently purchased by Levi Strauss & Co. for $25,000. The jeans were found in an abandoned mine, and are one of the two oldest-known pairs of Levi's in existence. The jeans were found in an abandoned mine. Levi Strauss & Co., which gave America its first pair of blue jeans, is going public for the second time on Thursday, March 21, 2019. (AP Photo/Sam Morris, File)

NEW YORK (AP) — Levi Strauss & Co. is going back to the public markets after 34 years.

Here are milestones of this iconic brand whose roots date back to 1853 when its founder Levi Strauss opened his first dry good business.

1853: Levi Strauss arrives in San Francisco and opens a wholesale dry goods business, selling clothing, blankets and handkerchiefs.

1873: Levi Strauss and Jacob Davis receive a patent on the process of riveting pants by the U.S. Patent Trademark Office.

1902: Levi Strauss dies. His nephews inherit the business.

1906: San Francisco Earthquake and fire destroy Levi Strauss & Co. headquarters. A temporary headquarters opens while a new factory is built.

1928: Levi Strauss & Co. registers the Levi’s name as a trademark.

1934: Lady Levi’s jeans are unveiled, marking the first pair of jeans for women.

1960: The word “jeans” replaces “overalls” in its advertising and on labels.

1971: Levi Strauss becomes a public company.

1983: First European store is open, and within eight years, there are 527 stores throughout northern and eastern Europe.

1985: Levi Strauss is taken private.

1986: The Dockers Brand launches. The brand helped to drive the 1990s trend of “Casual Fridays” in the workplace.

2019: Levi Strauss & Co. again goes public.

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Source: Levi Strauss & Co. website.