提到知名速食店肯德基,除了令人食指大動的美食外,不少人都會想到面目慈祥的老爺爺「肯德基上校」,但肯德基 KFC 近日在 Instagram 公布一組肯德基上校的全新形象,把老爺爺變成帥氣肌肉男,掀起熱烈討論。

TAIPEI (The China Post) – Grab your loins, ladies and gentlemen. Fried chicken franchise KFC has created a new virtual influencer that has turned the image of the good-old Colonel Sanders, founder of the brand, into a hot, sexy, and masculine social-media stunt.

肯德基官方 IG 近日釋出一組圖片,把創辦人桑德斯上校的形象從微胖的老爺爺改成了精壯型男,保留了原本的白髮、白鬍鬚、白西裝和黑襯衫、黑眼鏡,但卻掀起襯衫露出腹肌上的刺青「 SecretRecipeForSuccess 」,帥氣又性感的模樣相當吸睛。

KFC’s official IG account just released a series of pictures featuring the new icon, switching the image of your amiable grandpa into a young, hot mess with a “secret recipe for success” with tattoo on his abdomen. The new guy still has the same old white hair, white suit, and black tie, but just a little bit more, no, maybe a lot more, attractive.

有趣的是,肯德基並非找真人演員來詮釋壯年版的肯德基上校,這名時髦的型男其實是由電腦合成的虛擬人物,以「網紅」的方式包裝,在 IG 上分享像是開會、騎馬、下廚,或是和同是虛擬人物的女友出遊等日常生活的照片,不時還會來點勵志金句如「永遠不要失去那些讓你成為自己的東西(Never lose the things that make you who you are.)」,並有與其他品牌合作的計畫。

What netizens find extremely interesting is that the new advertising spokesperson is not a real-life person. The computer-generated colonel actually goes on meetings, horse-riding, or dates with his virtual other half. He could also be your mentor by giving you some pieces of life advice like: “Never lose the things that make you who you are.” or “Always surround yourself with the best people so you can figure out and overcome challenges.” Isn’t it quite brilliant, nah?

雖然壯年版的肯德基上校帥氣的模樣讓不少網友直呼「我可以」,但也有人對此相當不以為然,認為這樣的行銷手法不尊重桑德斯上校,紛紛留言要求肯德基趕快停止。

There are two sides to every coin, though. Even though many people find the new finger-lickin’-good version of the classic spokesman pretty darn hot and cool. Some find the marketing approach quite fake, superficial, and creepy, leaving furious comments like “Can we make it stop?” “Oh man, have enough already!”

Whether it is original or not so original social media takeover will run through April 22, follow through KFC’s Instagram account if you want to find out about Colonel Hottie’s daily life.