書市寒冬/當手機取代紙本 書店、出版社如何生存? | Taiwan publishing industry faces transformation

根據國家圖書館107年閱讀力調查,赴圖書館借閱人次、借閱冊數均提升,台灣每年出版品產量更於世界排名中名列前茅。公家機關屢屢喊出國人閱讀力上升,但事實上,書市寒冬冰雪卻未消退,過往的書市榮景是一去不復返。

TAIPEI (The China Post) – According to the annual survey of the National Central Library, the total number of publications in Taiwan topped world ranking in 2018 even though the book publishing industry is drastically shrinking.

財團法人台北書展基金會董事長趙政岷表示,書市節節敗退主要還是歸因於閱讀型態改變,手機佔據主要消遣時間,臉書、追劇、玩社群相較於書面閱讀更具吸引力。

Chao Cheng-ming (趙政岷), chairman of the Taipei Book Fair Foundation, blamed the alleged change of modern reading patterns for transforming the industry. People nowadays are only willing to spend their free time on social media or binge watching, he said.

趙政岷形容,「手機已經變成人體器官之一。」若要說得更生動一點大概已成為當代人的生命中樞,通訊社群凝聚了人生百態、附著力強,也成為新的閱讀管道。

“To be more specific, cellphones have now become the new reading platform. It has become a natural extension of the human body on which we spend the majority of our lives,” said Chao.

前沐風文化總編輯郭顯煒表示,過去,出版社是找作者出書或買書籍版權翻譯,現在出版社的轉型模式是成為內容生產者,「很多人想出書但不會寫,我們可以幫他指導,還可以幫忙包辦整個流程直到印製。」

Kuo Hsien-wei (郭顯煒), former editor-in-chief of a local publisher mufonebooks (沐風文化), remarked that publishers just needed to look for authors or buy translation copyrights in the past. Today, publishers need to become hubs for content production, added Kuo.

過去的獲利模式是賣書賺錢,現在則變成一條龍服務,上門的客戶不會只想賣書賺錢,多的是想經營個人品牌、提升收入,出版社儼然變成打造個人品牌的環節。

“Many people want to publish something, but they are not so good at writing. What we can do now is help mold personal brands by providing guidance and assisting with the printing process,” said Kuo.