TAIPEI (CNA) — Car sales in Taiwan in April rose more than 7 percent from a month earlier as a major car brand began deliveries of new models during the month, according to market statistics.
Data compiled by the Ministry of Transportation and Communications (MOTC) showed a total of 34,680 cars sold in April, up 7.1 percent from March and also up 0.6 percent from a year earlier.
Hotai Motor Co., the local sales agent for Japan’s Toyota Motor Corp., was the main engine of growth in April as it began delivering two new models — the passenger car Corolla Altis and the sports utility vehicle RAV4 — following their market launch in March.
The MOTC calculates a sale at the time a car is delivered and given a license plate rather than when a sales contract is signed, explaining why the start of deliveries of the Corolla Altis and the RAV4 gave the overall car market a boost in April.
Hotai Motor sold 11,900 cars in April, up 25.3 percent from a month earlier and also up 17.2 percent from a year earlier, the fastest paced sales growth of any vendor during the month.
The company had a 34.3 percent share of Taiwan’s total Car sales in April to remain the biggest car vendor in Taiwan, the data showed. The two new models accounted for almost 50 percent of its sales, and Hotai Motor expected the momentum to continue into May.
China Motor Corp., which markets cars under the Mitsubishi brand, came in second with a 10.8 percent market share after selling 3,746 cars in April. Unit sales were down 1 percent from a month earlier and down 2.1 percent from a year earlier.
Yulon Nissan Motor Co., which sells models under the Nissan brand, was third with sales of 2,974 units, down 1.1 percent from a month earlier and down 1.8 percent from a year earlier, and had a market share of 8.6 percent.
Honda Taiwan was fourth with a 7.8 percent market share after selling 2,689 cars, down 2.5 percent from a month earlier and down 8.9 percent from a year earlier, ahead of Mercedes-Benz, which ranked fifth with an 6.5 percent share after selling 2,238 cars during the month, down 11.3 percent from a month earlier and down 0.8 percent from a year earlier.
Ford came in sixth (4.29 percent), ahead of BMW (3.81 percent), Volkswagen (3.53 percent), Mazda (2.66 percent), and Hyundai (2.64 percent), the data showed.
In the first four months of this year, Car sales in Taiwan totaled 130,854 units, down 12 percent from a year earlier, with Hotai Motor the top seller with a 31.8 percent share, the data showed.
Analysts said May sales are expected to rise to about 36,000 units because of the continued sales momentum of Hotai Motor’s two new models.
By Han Ting-ting and Frances Huang