柯文哲選總統?網紅政治人物始祖還是聲量冠軍嗎? | Does Taipei mayor still have the upper hand on social media?

而這回有「親柯人士」透露消息,柯文哲2020一定會選,《NOWnews今日新聞》與QuickseeK快析情報數據庫合作,分析柯文哲的動向消息出現後,網路聲量有什麼變化。| Soon after a source believed to be close with Ko revealed recently that the mayor will surely run for in the 2020 Presidential Election, NOWnews and QuickseeK, an online polling database, conducted a survey to gauge how such eventual bid played among the possible electorate on the internet. (NOWnews)

台北市長柯文哲,2014年九合一大選時以政治素人的身份,掀起一股「白色力量」,在民進黨禮讓下更拿下85萬票風光坐上台北市長的寶座,一舉一動都是媒體關注焦點,更是網路上討論度數一數二的「網紅型政治人物」。

TAIPEI (The China Post/ANN) – Since Ko Wen-je beat his ruling Democratic Progressive Party (DPP) counterpart as an independent candidate to win with over 850,000 votes in the 2014 Taipei Mayoral Election, the mayor has been considered by both journalists and citizens as an internet celebrity.

而這回有「親柯人士」透露消息,柯文哲2020一定會選,《NOWnews今日新聞》與QuickseeK快析情報數據庫合作,分析柯文哲的動向消息出現後,網路聲量有什麼變化。

Soon after a source believed to be close with Ko revealed that the mayor will surely run for in the 2020 Presidential Election, NOWnews and QuickseeK, an online polling database, conducted a survey to gauge how such eventual bid played among the possible electorate on the internet.

果然柯文哲在網路領域,和傳統型政治人物就是不一樣,消息一出馬上超過1300篇文章討論,網友都很興奮柯P在2020會有怎樣的戰略。

Make no mistakes, Ko still has the upper hand over traditional politicians with regard to the internet and social media fields, according to statistics. Netizens seem to have been excited with over 1,300 articles found discussing the mayor’s possible strategies for his candidacy after the information was learned.

只不過因為柯出面受訪後,對於「親柯人士」的傳聞沒有進一步回應與證實,所以文章多為中立,看不太出網友的情緒表現。

Because that Ko himself refused to confirm nor respond officially to the piece of news yet, the survey could get limited analytics for public opinion on the issue.

但看到柯文哲2019年1月到5月的網路正負面情緒趨勢,可以了解現在的他,已經不像2014剛當選台北市長時萬人擁戴。

The results, however, also show that there has been accumulated nonsupport posts of the mayor in a general trend since January till May, meaning that Ko has met his downswing as a social media influencer since he became an elected official.

目前文章的負面聲量總是比正面還多,也難怪柯強調要努力打造柯P品牌「不斷的upgrade、升級,不能永遠在當網紅啊」,網紅做到一個程度,就要開始思考下一階段的升級計畫。

Currently, the total number of negative posts outweighs that of the positive ones, which very much explains Ko’s emphasis to build up his professional image by “instantaneous upgrades from the current stage.” He said, “I cannot be an online celebrity forever,” stressing a need for politicians to adjust their campaigns on other practical levels too.