Famous brands and local restaurants, including Swatch, Yun Fu Lou, Forever21 and Sweet Dynasty, have left the Eastern District of Taipei in recent years, resulting in calls to rescue the area getting louder and louder. So far, the original site of Yun Fu Lou has sparked interests from Japanese businesses, allowing for a sigh of relief. Along with this, the department stores in the district have been renovating, planning department store alliances, as well as attracting famous restaurants from various countries to create more interest among travelers. As a result of these improvements, the department’s stores have succeeded in attracting more consumers since Mother’s Day.
The problem with the Eastern District of Taipei arose when it was out-competed by Xinyi District and Ximending. Consumer habits also changed, causing local crowds in Taipei’s Eastern District to disappear. Additionally, many famous stores were unable to operate in the face of high rents. Vendors are no longer open to late times, claw machines are taking over, and many of the street facing stores are waiting to be rented out. Until recently, the area has been doing poorly, prompting local leaders to act.
Business owners in the area do believe that local leaders are trying their hardest in order to reignite the once crowded district. With the help of the city government’s business consultants, the Eastern District Marketing Council has gradually reformed the business district. Through regular meetings, they have listened to the public and promote activities in order to attract customers. Every holiday, the district hopes to attract many shoppers back to the district.
Industry experts have also noted that the recent vacant Yun Fu Lou building will be taken over by Japanese businessmen. Although they do not know what they will do, they can finally relax, because if they are Japanese businesses, then the products will be viewed with a certain kind of prestige. This will contribute to the popularity of the district. In regard to the Japanese businesses’ willingness to take over Yun Fu Lou, the adjacent Chung Hsiao SOGO department store has shown support and approval. Stores in the Eastern District were finally revived to a certain extent.
At the same time, the building will be renovated and modified. Kitchen Market will take over the supermarket on B3. In addition to this, Green and Safe’s “Qi-min” will bring about an organic theme.
The SOGO department store is also thinking about the modification of the Far Eastern Fuxing Sogo. However, the Far Eastern Dunhua Sogo will still remain as the elegant and private store with high-end restaurants. This will include Michelin restaurants and celebrity workshops. ●