Gourmet roadshow attracts tourists to visit Taiwan

Taiwan food is the soft power of Taiwan attracting foreign tourists to visit the country according to Michael S.Y.Yiin, deputy representative of Taipei Economic and Cultural Office in Kuala Lumpur. (Sin Chew Daily/ANN)

SERDANG, Malaysia (Sin Chew Daily/ANN) – A roadshow of Taiwan gourmet and culinary arts program will be visiting seven states of Malaysia covering 21 places to demonstrate culinary art programs in Taiwan.

Taiwan food is the soft power of Taiwan attracting foreign tourists to visit the country according to Michael S.Y.Yiin, deputy representative of Taipei Economic and Cultural Office in Kuala Lumpur.

At the launch of Taiwanese gourmet and culinary arts program roadshow, he said the roadshow would be visiting seven states in Malaysia covering 21 places to demonstrate culinary art programs in Taiwan.

The interaction between Malaysia and Taiwan on food culture and culinary art would help to upgrade the collaboration between Taiwan and Malaysia in the food and beverage industry, he said.

The New Southbound Policy implemented by Taiwan has four aspects in economic and trade collaboration, talent exchange, regional chain and sharing of resources, he said. The event held is a good example of a talent exchange.

The roadshow was held at the Bai Yang Heritage Lakeview in Seri Kembangan on July 6 with the aim to promote vegetarian food.

An international vegetarian food carnival was held on July 7 July with a total of 16 booths selling vegetarian food. Taiwanese chefs were also present for a live demonstration of cooking vegetarian food.

Malaysia Chinese Traders Association President Jiang Jun Zhong said this is the 5th year the association is organizing the event. He is of the view that food can be promoted through interaction at the international level.

The international vegetarian food carnival uses local food ingredients for this event.

According to a survey done in 2017 on vegetarians in the world, Jiang said 12 percent of Taiwan people are vegetarians and the country is ranked third in the world in terms of vegetarians.

Country Heights founder Lee Kim Yew said he believes that vegetarian food will be the icon in the food industry in the future. He hopes Malaysia can organize vegetarian food events.

Lee plans to organize vegetarian food competition.

The largest vegetarian food carnival in Malaysia which comprises 120 booths is scheduled to be held at Bai Yang Heritage Lakeview on Aug. 11. ●

By News Desk