為何日本名店來台後紛紛倒閉?揭殘酷真相:台灣人通病 | Why do famous Japanese restaurants fail in Taiwan?

日本拉麵名店來台經營常常水土不服,黯淡關門,引發網友討論。(圖/翻攝自梅光軒拉麵臉書) The news of Baikohken shutting down in Taiwan stirred debate on PTT.
日本拉麵名店來台經營常常水土不服,黯淡關門,引發網友討論。(圖/翻攝自梅光軒拉麵臉書) The news of Baikohken shutting down in Taiwan stirred debate on PTT.

【看英文中國郵報學英文】台灣和日本地理位置相近,年輕民眾喜歡的東西也差不多,在日本流行的東西,往往在台灣也會受到歡迎。

Taiwan and Japan are located near each other, and the trends among young adults are similar. Trends generated in Japan tends to be popular in Taiwan as well.

但有網友注意到,許多日本知名連鎖餐飲業,跨海來台經營分店後,卻常常落入「登台風光一時、最終黯然倒閉」的結果。

However, netizens noticed that many Japanese restaurants have closed down after opening stores in Taiwan. Many are popular for a short time but ends up closing down.

為什麼會發生這種現象?這話題在《批踢踢》引發討論,有網友爆料,認為台灣店員都不按照 SOP 做事,是日本餐飲水土不服的主因。

This tendency triggered a debate on Taiwanese social media, PTT. Many believe that it is because Taiwanese staff does not follow the Standard Operating Procedures, lowering the quality of the restaurants. 

來自日本北海道的拉麵名店「梅光軒」,日前宣布將於本( 7 )月底關閉分店,結束在台灣的營業。

A Japanese ramen restaurant from Hokkaido, Baikohken, announced that they will close down their store at the end of July, ending their business in Taiwan.

梅光軒在日本是擁有 50 年歷史的老店,自 2012 年首度來台開分店後,曾經製造不少話題,但近年經營卻逐漸走下坡,最後落到全面退出台灣市場的無言結局。

 Baikohken has had 50 years of history in Japan. When they launched their first store in Taiwan in 2012, it has been quite popular. But in recent years, the business has gradually gone downhill. In the end, they had no choice but to retreat from the Taiwanese market. 

梅光軒結束在台營業的新聞,引發《批踢踢》網友討論。有鄉民認為,日本名店來台灣後水土不服,是因為訂價太高,把日圓價格直接改成台幣價格;但隨後遭到其他網友打臉,反駁這說法全無根據,還有網友說自己實際去過日本比較,「價格明明跟台灣差不多,哪有像網友說的這麼誇張」。

The news of Baikohken shutting down in Taiwan stirred debate on PTT. Many argue that Japanese restaurants are too expensive in Taiwan, but some also point out that “The price is about the same in Japan, that argument is exaggerated.”

隨後有網友透露,某知名拉麵店日本社長特地飛來台灣突擊檢查,「發現台灣店員都沒照 SOP 在做事」;也有網友認為,台灣的餐飲店,「每隔一段時間去,都覺得品質一點一滴在下滑」但售價反而越來越貴,感嘆這是「台灣老闆的通病」。

One netizen revealed that a Japanese ramen restaurant CEO secretly visited Taiwan and realized their Taiwanese staff did not follow the Standard Operating Procedures. Many also agree that Taiwanese restaurants decrease in quality over time. Despite this, the price keeps increasing. 

不過,還有另一派網友覺得,主要原因是日本名店剛來台時,都會把日本主廚派來,等過一段時間日本主廚回去後,料理就隨之變味,「吃起來就跟台式拉麵沒兩樣,甚至更糟」。

However, some say that it is because they bring in Japanese chefs at first but after they go back to Japan, the food will taste different. “It basically becomes the same as Taiwanese ramen, or worse.”

[Taiwan Baikohken closing announcement] Thanks for your support,  Taiwan Baikohken decided to end the operation on July 28th, 2019 Thank you for your love and support, and we apologize for the inconvenience.
梅光軒宣布結束在台灣的營業。(圖/翻攝自梅光軒拉麵臉書)    [Taiwan Baikohken closing announcement]
Thanks for your support,
Taiwan Baikohken decided to end the operation on July 28th, 2019
Thank you for your love and support, and we apologize for the inconvenience.