路易莎咖啡怎紅起來?眾人曝「2大關鍵」:真的超佛心 | Louisa creates a stir in coffee industry

A netizen’s post, titled “How did the chains coffee Louisa gain popularity in such a short time?”, has recently created a stir online.
A netizen’s post, titled “How did the chains coffee Louisa gain popularity in such a short time?”, has recently created a stir online.

【看英文中國郵報學英文】咖啡是許多人每天必備的「精神糧食」,而咖啡廳的人潮總是絡繹不絕,不論是便利商店、連鎖咖啡廳,或是高價位的手沖咖啡,皆有一大批客群喜愛。28 日有網友在PTT 八卦版好奇詢問,連鎖咖啡廳「路易莎(LOUISA )」是怎麼紅起來的?貼文立刻引發網友熱議。

A cup of coffee is a daily necessity for most people. There is therefore little wonder that the Taiwan coffee industry has devised a variety of coffee products ranging from entry-level coffees for convenience stores, coffee chain stores, and high-end hand drip coffee to win people’s hearts. But a netizen’s post, titled “How did the chain’s coffee Louisa gain popularity in such a short time?”, has recently created a stir online.

PO 以「路易莎咖啡怎麼紅起來的?」為題,貼文中提到「小弟原本在高雄,就發現這家連鎖咖啡廳蠻多間的,回台中之後很多地方又接連開更多家」,疑惑表示「這間是怎麼紅起來的啊?」

From the outset, the netizen said: “I lived in Kaohsiung and I recently found out that the number of Louisa coffee has suddenly increased; after, I went back to Taichung, many Louisa Coffees have been opened in Taichung too,” the netizen added, “how did this store gain so much popularity?”

貼文一出,隨即引發網友熱烈討論,紛紛回應「冒出超多分店有點詭異」、「店很潮」、「老實說,難喝」、「家附近新開一家路易莎,真心覺得不錯」、「就窮人的星巴克啊」、「沒去過,不知道會不會像以前的蛋塔工廠一樣」、「冰沙很好喝」、「南部小鄉鎮一區一家,真的強」。

“Honestly, it tastes bad,” a netizen remarked. “It’s like the Starbucks for low-income people,” another one commented. “The smoothies taste great,” a third one added. “Hope it won’t emulate the custard tarts industry which suddenly collapsed.” 

▲有網友在 PTT 八卦版好奇詢問,連鎖咖啡廳「路易莎( LOUISA )」是怎麼紅起來的?貼文立刻引發網友熱議。(圖/翻攝自路易莎咖啡 Louisa Coffee 臉書)|A netizen’s post, titled “How did the chains coffee Louisa gain popularity in such a short time?”, has recently created a stir online.
▲有網友在 PTT 八卦版好奇詢問,連鎖咖啡廳「路易莎( LOUISA )」是怎麼紅起來的?貼文立刻引發網友熱議。(圖/翻攝自路易莎咖啡 Louisa Coffee 臉書)|A netizen’s post, titled “How did the chains coffee Louisa gain popularity in such a short time?”, has recently created a stir online.

此外,許多網友點出路易莎咖啡受歡迎的關鍵原因,主要是「有插座」、「高CP值」,且說「這樣的價位來說,真心覺得很不錯」、「我是覺得早餐的熱壓吐司還不錯吃」、「插座才是本體,窮學生找地方唸書的救星」。

More importantly, some observers pointed out the reasons why Louisa could make a hit: “It provides power plugs.” Another said: “It’s such a good deal” and “hot-pressed sandwiches are the best!”