Members and friends of the business community on Aug. 6 attended the launch of a new book — “Israeli Business Culture: building effective business relationships with Israelis” by Osnat Lautman — that highlights the differences of doing business in Taiwan and Israel.
Among other highlights, Lautman pointed out that Israelis are more willing to take on challenges and improvising; they also value teamwork highly — important traits of characters that developed under harsh circumstances. Unlike most Taiwanese who are more reserved, Israelis seize every opportunity offered to them, she said, adding that they give it a shot regardless of the results, and constantly find possibilities of success within failures.
來自以色列的台灣媳婦，逐夢有限公司創辦人兼執行長林雨夢（ Meital Margulis Lin）。 她分享她的觀察: 「台灣人喜歡爭第一名，但以色列更欣賞「做沒有人做過的事」，以色列人喜歡當「唯一」，而非「第一」。台灣人可能認為成功和失敗是相反方向，但以色列人卻能享受、面對、擁抱失敗，並相信只有停止嘗試時才是真正失敗。
Dreamel Founder and CEO Meital Margulis Lin, who married a Taiwanese citizen, shared another observation with the audience: “Taiwan people like to be number one, while Israelis emphasize more on doing things that have never been done. Israelis thrive to be the only one instead of number one.” She also remarked that Taiwan people might think of success and failure as opposites, although Israelis have learned to face and embrace failures. They believe that the only failure is when one ceases to try, she concluded. ●