迎戰純網銀 銀行搶推LINE個人化服務 | Banks expands services on LINE in response to growing online-only banks

114
金管會開放3家純網銀,傳統銀行也積極備戰,強化數位金融業務,包括擴展社群平台,並將銀行LINE官方帳號進一步升級為個人化服務,以提高客戶黏著度。(圖/NOWnews資料照片)|The Financial Supervisory Commission (FSC) has issued virtual banking licenses to three online-only banks, while in response traditional banks have stepped up their game in digital development too. (NOWnews)
金管會開放3家純網銀,傳統銀行也積極備戰,強化數位金融業務,包括擴展社群平台,並將銀行LINE官方帳號進一步升級為個人化服務,以提高客戶黏著度。(圖/NOWnews資料照片)|The Financial Supervisory Commission (FSC) has issued virtual banking licenses to three online-only banks, while in response traditional banks have stepped up their game in digital development too. (NOWnews)

【看英文中國郵報學英文】因應預計明年開始營運的三家純網銀,國內傳統銀行積極備戰,強化數位金融業務,包括擴展社群平台,將銀行LINE官方帳號進一步升級。

As a response to the three online-only banks that are expected to operate starting next year, traditional banks in Taiwan have prepared themselves in keeping pace with digital development by, for example, strengthening and expanding online banking services, and providing personalized services via social media and messaging apps, such as LINE. 

也就是說,銀行LINE官方帳號不再是單向行銷工具,而是進一步升化為個人化服務

That is to say, traditional banks are now using LINE not only for marketing purposes but a means to deliver personalized banking services.

包括玉山銀行、中信銀行、國泰世華銀行、永豐銀行、第一銀行、兆豐銀行及彰化銀行等,都陸續推出LINE官方帳號個人化服務,提供包括匯率報價、信用卡帳單查詢、申辦與AI智能客服,以提高客戶黏著度。

Taiwan-based banks, including E.SUN Commercial Bank, CTBC Bank, Cathay United Bank, Bank SinoPac, First Commercial Bank, Mega International Commercial Bank and Chang Hwa Bank, have now launched personalized services via LINE. These services include updating exchange rate information, bills inquiry, online artificial intelligence-based customer services. 

以彰化銀行來說,就與LINE合作推出LINE Business Connect服務,將銀行帳號與LINE連結起來,民眾只要進行身分驗證綁定,即可在彰化銀行LINE官方帳號訂閱個人化通知訊息,並可查詢個人信用卡帳務及紅利點數。

For instance, Chang Hwa Bank has collaborated with LINE to launch the LINE Business Connect, a service that links bank account to LINE account which  allows users to receive personalized notifications, check bank account, inquire bills and reward points.