Fitbit, the San Francisco-based wearables company, announced on Aug. 21 that it will be partnering with Singapore’s Health Promotion Board (HPB) in improving the nation’s health.
Fibit與健康促進委員會共同合作推出「Live Healthy SG」倡議。藉時，裝置能夠提供使用者個人化的健康管理，如健康飲食並且鼓勵多多運動，讓全民邁向更健康的生活。
The company won a contract to provide fitness trackers and services for the new health initiative, Live Healthy SG. The devices will provide users with personalized health advice, such as healthy eating and encouraging physical activity, in an effort to push the nation towards a healthier and more active lifestyle.
Singapore, an island city-state with 5.6 million people, tops the world in life expectancy and has a healthcare system known for its efficiency and widespread accessibility. However, growing rate of chronic diseases, such as diabetes and hypertension, has raised concerns for the government.
Citizens who subscribe to the program will receive a Fitbit tracker for free but under the condition that they will commit to a monthly payment of SGD$10 (USD$7.22) for a year and share health data with HPB.
The program will be launched in October with the goal of hopefully enrolling one million Singaporeans.
“This is Fitbit’s first major integration of a digital health platform and wearables into a national public health programme globally,” the company said.