【看英文中國郵報學英文】美國名媛金卡戴珊 (Kim Kardashian) 六月初推出塑身內衣品牌「Kimono」，然而，品牌命名「Kimono」是日本和服(きもの)的拉丁文，引起廣大日本網民批評。對此文化不尊重風波，內衣品牌正式更名為「SKIMS Solutionwear」。
Kim Kardashian West’s shapewear line Kimono is no more. The new name, changed amid an outcry over cultural appropriation, is now SKIMS Solutionwear. She had received backlash on social media from people who object to what they say is an appropriation of the traditional Japanese kimono in the name of her upcoming shapewear line.
Due to widespread outrage, Vogue even canceled the cover photo of Kardashian on their August issue.
Daisaku Kadokawa, mayor of Kyoto, wrote to Kardasian about the removal of the shapewear trademark and further explained the undergoing initiative of registering “Kimono” to UNESCO’s Intangible Cultural Heritage list.
In addition, Japanese netizens created the hashtag “KimOhNo” on Twitter to criticize Kardashian’s inappropriate act.
My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I’m excited to announce the launch of SKIMS Solutionwear™ pic.twitter.com/3bV5MwblDr
— Kim Kardashian West (@KimKardashian) August 26, 2019
The reality star, makeup mogul and law student said on Instagram that she changed the name after “much thought and consideration.”