【看英文中國郵報學英文】金卡黛珊(Kim Kardashian)推出塑身衣品牌SKIMS，並釋出第一支宣傳影片，找來去年從監獄中被釋放的艾麗絲強森(Alice Marie Johnson)擔任第一個為品牌代言的模特兒。
Kim Kardashian launches a new shapewear line SKIMS, kicking off the debut campaign featuring Alice Marie Johnson, who Kim helped free from prison last year.
The 64 year-old Johnson was arrested for nonviolent drug offenses in 1997 and was sentenced to life in prison without parole at her first offense. Many nonprofit organizations had voiced her situation for years without much result, until Kim Kardashian learned about the heart-breaking story. She hired top-notch lawyers to work on her case, even going to the Whitehouse to persuade Donald Trump in person, finally setting Johnson free after 21 years in jail.
In the short clip, Johnson is captured modeling the black sculpting bodysuit while sharing the story of Kim saving her, calling her a“war angel”. She said:“She went to war for me… to fight for my freedom; that’s why I call her my war angel because nothing stood between her and my freedom.”She added, the shapewear made her feel “free”.
In the clip, Johnson’s body shape appears to be unaltered. By using a regular, plus-sized, middle-aged woman, Kim Kardashian not only aims to deliver a positive message through Johnson’s story but also to break unrealistic beauty standards.
My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I’m excited to announce the launch of SKIMS Solutionwear™ pic.twitter.com/3bV5MwblDr
— Kim Kardashian West (@KimKardashian) August 26, 2019
Kim was involved in other criminal case she deemed unjust, helping people taking back their lives. Seeing how her influence brought about changes has inspired her to pursue law. She plans to take the bar exam at 2022, hoping to make an effort in criminal justice reform in the future.
“I wanted to be able to fight for people who have paid their dues to society,” she said. “I just felt like the system could be so different, and I wanted to fight to fix it, and if I knew more, I could do more.”