At first sight, the store in the heart of Tel Aviv can appear to be a high-end boutique — until the door opens onto a selection of vibrators and dildos.
“Kosher Sex” shop owner Chana Boteach, the daughter of a well-known and controversial American rabbi, presents her collection of sex toys displayed on one of the walls.
Everything at the sex shop conforms to the laws of Judaism, from the products on sale and the advice given, to the overall approach to sexuality, Boteach says.
On the other side of the room, an associate and close friend sells hipster-style clothes that can draw in customers who may be too intimidated to otherwise enter a sex shop.
Sex toys are authorized in Judaism, says Boteach, with long hair and in a white tank top, her cheeks slightly blushing as she grabs her bestseller: “Eva,” a vibrator that can be used without hands.
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Among the “aphrodisiac” oils, candles and naughty games, the sex toys in pastel colours for married and other committed couples can easily go unnoticed.
“I don’t carry anything that I find obscene or too phallic,” she said.
On offer are necklaces that turn into small whips and adhesive tape for sadomasochism, but nothing that really hurts because “that is a bit problematic in Judaism, causing actual pain”, says Boteach.
“Married people are people that need these novelties the most,” she said. “I did have a guy with a kippa (religious skullcap) in here one time and he bought handcuffs and a candle for his wife,” said Boteach, who said she otherwise sees few religious customers.
“He was really shy about it but it was a ballsy move.”
By The Jakarta Post (ANN) and The China Post