Many an avocado lover has waited for the right moment to cut into the creamy fruit only to discover the fleeting window of perfect ripeness has passed.
A new technology that extends the life of avocados and other produce promises to save millions of avocados from an untimely end in the trash, and it’s coming soon to supermarket shelves in the US.
Apeel Sciences, a California startup that aims to reduce food waste by giving produce a spoilage-resistant skin, announced Wednesday that its longer-lasting avocados will be sold at more than 1,100 Kroger grocery stores across the country.
Avocados treated with Apeel’s protective coating tend to achieve ideal ripeness for four to six days, double the regular window of two to three days, saving many from getting tossed.
Pilot tests of Apeel avocados conducted over the past year at 109 Cincinnati-area Kroger stores, plus some Costco locations and other retailers, found they reduced food waste in the avocado category by 50 per cent and increased sales by 10 per cent, the startup said.
Apeel has created plant-based coatings for 50 different categories of fruits and vegetables, tripling the shelf life of some when it’s applied shortly after harvest, founder and CEO James Rogers said.