Changing times: OBJ partners with Swedish watch maker

Changing times: OBJ partners with Swedish watch maker
FILE - In this Sept. 16, 2019, file photo, Cleveland Browns' Odell Beckham wears a Richard Mille watch during warm ups before an NFL football game against the New York Jets, in East Rutherford, N.J. Football fashion plate Odell Beckham Jr. has switched watches. The Browns polarizing wide receiver has partnered with Swedish watchmaker Daniel Wellington, which introduced him Wednesday, Sept. 18, 2019, as “one of our new icons.” Beckham caused a minor uproar last week by wearing a nearly $200,000 Richard Mille watch during Cleveland’s home opener. (AP Photo/Bill Kostroun, File)

Football fashion plate Odell Beckham Jr. has switched watches.

The Browns polarizing wide receiver has partnered with Swedish watchmaker Daniel Wellington, which introduced him Wednesday as “one of our new icons.”

Beckham caused a minor uproar last week by wearing a nearly $200,000 Richard Mille watch during Cleveland’s home opener. The NFL told Beckham not to wear it again because it violated a policy on “hard objects.”

Beckham did not wear a watch in his return to New York on Monday night against the Jets. He did sport one in warmups and scored on an 89-yard play in the Browns’ 23-3 win.

Following the game, Beckham wore a Richard Mille watch but referenced Daniel Wellington watches by saying they might be “a little classier, not as flashy as this one.”

Beckham did break one rule in Monday’s game as officials pulled him from the field for an illegal helmet visor.

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