懶人商機 全家攜手Uber Eats搶攻外送市場 | Uber Eats forms alliance with convenience store

Convenience store giant FamilyMart and Uber Eats launched a delivery partnership on Sept.1 in Taipei City and New Taipei City. (PHOTO: Courtesy of FamilyMart)
Convenience store giant FamilyMart and Uber Eats launched a delivery partnership on Sept.1 in Taipei City and New Taipei City. (PHOTO: Courtesy of FamilyMart)

【看英文中國郵報學英文】超商業者全家瞄準消費者需求,繼推出店到宅服務後,昨(19)日也宣布與Uber Eats合作,擴大外送服務範圍至雙北市。

Convenience store giant FamilyMart and Uber Eats launched a delivery partnership on Sept.19 in Taipei City and New Taipei City. The former launched its delivery services earlier this year, and after a few months, has decided to expand the services in partnership with the online food delivery platform Uber Eats.

外送平台APP上新增「全家專區」,選購的商品也超過百項,不僅餅乾零食飲料,日用品、鮮食也可外送。

Items available for delivery include munchies, fresh foods and even daily commodities.

全家指出,根據凱度洞察報告指出,全台灣每4人即有1人使用過美食外送服務,其中重度使用者(每周至少使用一次)又以北部為主,因此Uber Eats「全家專區」第一階段可外送範圍為雙北市,覆蓋率達雙北市9成區域。

FamilyMart pointed out that one in four people in Taiwan has got a meal delivered before. Among all, food-delivery addicts who make use of the service at least once a week are mostly in northern Taiwan. Against this backdrop, the Uber Eats-Family Mart tie will deliver food to Taipei City and New Taipei City in the initial stage. FamilyMart said they could provide services to 90 percent of the areas.

全家表示,因超商具有24小時營業、密集據點的優勢,因此消費者從早上9點至凌晨1點皆可透過Uber Eats下單。

FamilyMart, which boasts the high outlet density and is running 24/7, said clients can now place orders from 9 a.m. to 1 a.m. on the Uber Eats platform.

Uber Eats也說,數據顯示,消費者一開始的確是因為不方便出門用餐才點購,但目前從早餐到宵夜各時段的使用頻率都不斷提高,顯見台灣消費者對於「方便」和「快速」的需求非常清楚,相信這樣的合作模式,對雙方以及消費者都將是三贏局面。

Uber Eats pointed out that customers initially ordered food delivery due to “inconvenience.” However, due to the trend of soaring use rate across different day time, Uber Eats said Taiwanese people demand more “convenience” and “fast” eating style, adding that the partnership with FamilyMart would be a win-win for the businesses as well as customers.

By 許家禎 (Hsu Chia-chen) and Carol Kan