Taiwan 40-year-old pop star, Jay chou unveiled a new song “Won’t Cry” featuring Ashin, vocalist of Taiwan rock band Mayday, on Sept. 16. The music video “Won’t Cry” became the first Mandarin song to attract over two million views on one day and topped the YouTube trending music in the U.S. and Canada. Due to the exposure, the Tokyo bubble tea shop that appears in the music video has gained popularity within days.
According to Hong Kong media HKET, there was an endless queue of people at the front of the Machi Machi Tokyo Harajuku store a day after the release of Chou’s new song. The order number has accumulated to 800 until 4 p.m. In addition, the signature tea, “Tieguanyin oolong cheese teas” costs NT$137 per cup.
Also, the store in China Zhejiang went viral as well. The highest reselling price of a cup of bubble tea was 100 Chinese yuan (USD$14).
As a “bubble tea lover,” Jay Chou has invested in Machi Machi.The Taiwan-based cheese tea store,”Machi Machi,” financed by Jay Chou, opened its Japan’s first store in June. Machi Machi has opened up its chains stores around the world including Taipei, Taichung, Tokyo, Seoul and London. In addition, a crowd-sourced review forum, Yelp has ranked Machi Machi as one of the top ten bubble tea in London.
By Shelly Yang (楊子萱)