Not forever! Forever 21 to exit Japan by October

TAIPEI (The China Post) — The U.S.-based fast fashion retailer Forever 21 Inc. announced on Wednesday that it will close all 14 shops and online store in Japan by the end of October.

According to The Japan Times, the company didn’t clarify why it decided to withdraw from the Japanese market. However, last month, U.S. media reported that Forever 21 was considering filing for Chapter 11 bankruptcy protection.

Forever 21 Inc. announced plans to close all 14 shops and online store in Japan by the end of October. (Shutterstock)
Forever 21 Inc. announced plans to close all 14 shops and online store in Japan by the end of October. (Shutterstock)

The truth is Asian shoppers have lost their interest in fast-fashion Forever 21 in recent years. Media reports that the company’s only outlet in Hong Kong will close soon. While the brand closed one store in Taipei last year and another one in March earlier this year.

The first Forever 21 outlet in Japan opened in the Harajuku district in Tokyo in 2009 and closed in 2017. Currently, there are still outlets operating in Yokohama, Osaka and other major cities.

The fast fashion business model has resulted in overproduction that increased the burden on the environment. (Shutterstock)
The fast fashion business model has resulted in overproduction that increased the burden on the environment. (Shutterstock)

The business model of fast fashion allowed customers to buy fashionable outfits at a bargain price. Inexpensive, fast, and plenty of choices are features of fast fashion. However, the business model has also received criticisms such as condemning customers always desire to buy unnecessary outfits. Such overproduction has also  resulted in an increasing burden on the environment.

By Carol Kan