快時尚衰退?Forever 21宣布全面退出日本 | Not forever! Forever 21 to exit Japan by October

Forever 21 Inc. announced plans to close all 14 shops and online store in Japan by the end of October. (Shutterstock)
Forever 21 Inc. announced plans to close all 14 shops and online store in Japan by the end of October. (Shutterstock)

【看英文中國郵報學英文】日本媒體報導,來自美國的「快時尚」服飾店Forever 21週三宣布退出日本市場,表示在10月底前結束日本14間實體店及網路商店。

The U.S.-based fast fashion retailer Forever 21 Inc. announced on Wednesday that it will close all 14 shops and online store in Japan by the end of October.

業者並會說明退出日本市場的原因。然而,八月時媒體報導這間來自美國洛杉磯的服飾巨商正在考慮申請破產。

According to The Japan Times, the company didn’t clarify why it decided to withdraw from the Japanese market. However, last month, U.S. media reported that Forever 21 was considering filing for Chapter 11 bankruptcy protection.

事實上,以快時尚起家的Forever 21似乎早已不受亞洲市場青睞。香港唯一一間Forever 21於9月24日也傳要撤出,臺灣曾經的兩間門市分別在去年及今年三月關閉。

The truth is Asian shoppers have lost their interest in fast-fashion Forever 21 in recent years. Media reports that the company’s only outlet in Hong Kong will close soon. While the brand closed one store in Taipei last year and another one in March earlier this year.

Forever 21日本的第一間門市2009年時在東京原宿開業,2017年收攤。目前,Forever 21的門市橫濱、大阪等其他大城市營運。

The first Forever 21 outlet in Japan opened in the Harajuku district in Tokyo in 2009 and closed in 2017. Currently, there are still outlets operating in Yokohama, Osaka and other major cities.

快時尚也被批評製造過量的服飾造成環境負擔 | The fast fashion business model has resulted in overproduction that increased the burden on the environment. (Shutterstock)
快時尚也被批評製造過量的服飾造成環境負擔 | The fast fashion business model has resulted in overproduction that increased the burden on the environment. (Shutterstock)

快時尚的商業模式讓消費者能夠在短時間內,以低廉的價格購入新潮的服飾,平價、快速、多樣是快時尚吸引顧客的優勢。然而,對快時尚的批評也不曾停歇,包括消費者覺得「永遠少一件」的心態,還有大量製造服飾造成的環境負擔。

The business model of fast fashion allowed customers to buy fashionable outfits at a bargain price. Inexpensive, fast, and plenty of choices are features of fast fashion. However, the business model has also received criticisms such as condemning customers always desire to buy unnecessary outfits. Such overproduction has also resulted in an increasing burden on the environment.

By Carol Kan