The U.S.-based fast fashion retailer Forever 21 Inc. announced on Wednesday that it will close all 14 shops and online store in Japan by the end of October.
According to The Japan Times, the company didn’t clarify why it decided to withdraw from the Japanese market. However, last month, U.S. media reported that Forever 21 was considering filing for Chapter 11 bankruptcy protection.
事實上，以快時尚起家的Forever 21似乎早已不受亞洲市場青睞。香港唯一一間Forever 21於9月24日也傳要撤出，臺灣曾經的兩間門市分別在去年及今年三月關閉。
The truth is Asian shoppers have lost their interest in fast-fashion Forever 21 in recent years. Media reports that the company’s only outlet in Hong Kong will close soon. While the brand closed one store in Taipei last year and another one in March earlier this year.
Forever 21日本的第一間門市2009年時在東京原宿開業，2017年收攤。目前，Forever 21的門市橫濱、大阪等其他大城市營運。
The first Forever 21 outlet in Japan opened in the Harajuku district in Tokyo in 2009 and closed in 2017. Currently, there are still outlets operating in Yokohama, Osaka and other major cities.
The business model of fast fashion allowed customers to buy fashionable outfits at a bargain price. Inexpensive, fast, and plenty of choices are features of fast fashion. However, the business model has also received criticisms such as condemning customers always desire to buy unnecessary outfits. Such overproduction has also resulted in an increasing burden on the environment.
By Carol Kan