抖音將進軍韓國樂壇|TikTok hopes to form ties with K-pop

抖音是一款短影音分享APP,有很大的潛力能夠快速的將韓國流行音樂推廣到全世界。| Short-form video sharing app TikTok stresses it can be a powerful tool in promoting the ongoing K-pop trend around the world. (抖音|TikTok)
抖音是一款短影音分享APP,有很大的潛力能夠快速的將韓國流行音樂推廣到全世界。| Short-form video sharing app TikTok stresses it can be a powerful tool in promoting the ongoing K-pop trend around the world. (抖音|TikTok)

【看英文中國郵報學英文】抖音是一款短影音分享APP,有很大的潛力能夠快速的將韓國流行音樂推廣到全世界。

Short-form video sharing app TikTok stresses it can be a powerful tool in promoting the ongoing K-pop trend around the world. 

週四,抖音公司在2019南韓首爾國際音樂節上發表演說「音樂新流行:抖音」。

On Thursday, TikTok officials took to the podium for at the 2019 Seoul International Music Fair held at Coex in southern Seoul to give a presentation titled “The New Kid on the New Music Block: TikTok.”

中國抖音APP創立於2016年,流通於150個國家,提供75種語言。抖音號稱是一款發掘音樂的應用程式,使用者能夠自創15秒短影音,分享在平台上。

The Chinese app, launched in 2016, is available in 150 countries in 75 languages, and bills itself as a music discovery app, allowing “TikTokers” (TikTok users) to create and share 15-second long videos on the platform.

抖音是一款短影音分享APP,有很大的潛力能夠快速的將韓國流行音樂推廣到全世界。| Short-form video sharing app TikTok stresses it can be a powerful tool in promoting the ongoing K-pop trend around the world. (Shutterstock)
抖音是一款短影音分享APP,有很大的潛力能夠快速的將韓國流行音樂推廣到全世界。| Short-form video sharing app TikTok stresses it can be a powerful tool in promoting the ongoing K-pop trend around the world. (Shutterstock)

抖音韓國商業開發總監Jay Bae於會議中說道:「現在已經來到人們可以隨時隨地使用手機創作影音並分享的時代了。智慧手機已經成為民眾觀看影片、聽音樂的主要媒介。」

“It is an era when people can use mobile devices to share, create videos anywhere, anytime,” Jay Bae, business development director of TikTok Korea said at the conference. “Smartphones are important devices in watching videos and also listening to music.”

「音樂是抖音最大的創作靈感泉源。根據我們的研究,抖音使用者在音樂串流服務停留的時間,較其他網路使用者每天多了27分鐘。」

“Music is an important part of TikTok’s creative DNA,” Bae said. “According to our research, TikTok users use music streaming service 27 minutes longer per day than other internet users.”

抖音是一款短影音分享APP,有很大的潛力能夠快速的將韓國流行音樂推廣到全世界。| Short-form video sharing app TikTok stresses it can be a powerful tool in promoting the ongoing K-pop trend around the world. (Shutterstock)
抖音是一款短影音分享APP,有很大的潛力能夠快速的將韓國流行音樂推廣到全世界。| Short-form video sharing app TikTok stresses it can be a powerful tool in promoting the ongoing K-pop trend around the world. (Shutterstock)

負責東南亞區的抖音音樂總監Alan Tang提到抖音如何與藝術家合作來推廣他們的音樂。抖音平台提供許多需要授權的音樂讓用戶能在影片內使用。

TikTok’s director of music for Southeast Asia, Alan Tang, introduced how TikTok cooperates with artists to promote their tracks. TikTok provides licensed music for users to add on to their videos. 

韓國女團Black Pink去年推出的單曲Solo就是其中一個和抖音合作的成功例子。透過在抖音上推出這首歌的「舞蹈挑戰」標籤(sticker),讓音樂能夠在網路上迅速擴散,吸引超過200萬人次點閱。

One of the cases introduced was Black Pink’s Jennie’s single “Solo” release last year. TikTok collaborated with the K-pop star, and released a sticker effect for a dance challenge for the song, generating more than 200 million views. 

抖音是一款短影音分享APP,有很大的潛力能夠快速的將韓國流行音樂推廣到全世界。| Short-form video sharing app TikTok stresses it can be a powerful tool in promoting the ongoing K-pop trend around the world. (NOWnews)
抖音是一款短影音分享APP,有很大的潛力能夠快速的將韓國流行音樂推廣到全世界。| Short-form video sharing app TikTok stresses it can be a powerful tool in promoting the ongoing K-pop trend around the world. (NOWnews)

抖音為了吸引更多用戶,4月分別在韓國和日本舉辦了音樂徵選會,參賽者必須透過抖音軟體來創作音樂。根據抖音官方,徵選會也提供一個平台讓素人藝術家能夠宣傳自己的創作。

To attract more users, TikTok held an audition event TikTok Spotlight in Korea and Japan in April, where auditioners created their own music through the app. According to TikTok, the audition was also a platform for rookie artists to promote themselves. 

By The Korea Herald (ANN) and The China Post