DPRK Business-culture news announced on Oct. 15 that Taiwan’s very own brand, Asus, is featured in North Korea’s one and only high-end department store in Pyongyang.
The Pyongyang store was originally a major retail market, but after the insistence of Supreme Leader Kim Jong-un, it was transformed into a department store.
Asus, along with other luxurious brands from the West, such as Coach, Lancome, and computer brand Dell, were among the few chosen to be housed at the new store.
Asus is located on the third floor of the department store, featuring a 15-inch laptop priced at around NT$19,000, among other products.
Following the announcement, many Taiwanese netizens expressed their surprise at Asus computers being featured in North Korea and also voiced their desire to shop there in the future.