Japanese group to launch hotel brand at former Westin Taipei

The Westin Taipei was closed in December 2018. (Courtesy of the Leofoo Tourism Group)

TAIPEI (The China Post/ANN) — JR Hotel Group, one of the largest consortiums in Japan, plans to launch a new hotel brand in the building of the former Westin Taipei (台北威斯汀六福皇宮), according to various sources.

The aforesaid building, which is located on Nanjing East Road in downtown Taipei area, belongs to Cathay Life Insurance (國泰人壽), a local firm offering life, health, and annuities that ranked 411th on the Fortune Global 500 in 2017.

Cathay Life Insurance has reportedly signed an agreement with JR Hotel Group, according to Chinese-language media. The announcement could be made as soon as Nov. 6.

The JR Hotel Group has numerous hotels located near train stations around Japan, including Tokyo, Kyoto and Osaka Stations, to name just a few. These hotels usually offer discounted accommodation for Japan Rail Pass holders as well as other benefits.

JR Hotel Group is not the only Japanese brand planning to expand in northern Taiwan though.

Taipei is a friendly city whose allure lies in its blend of Chinese culture with a curious fusion of Japanese and western lifestyles, and there is, therefore, little wonder that an increasing number of Japanese brands have shown interest in the market.

In related news, Nishitetsu Group also aims to open the Solaria Nishitetsu Hotel in Ximending (西門町) in 2023 — a neighborhood and shopping district in the Wanhua District of Taipei.

The Mitsui Garden Hotel will open in Taipei next year near Zhongxiao Xinsheng MRT Station (捷運忠孝新生站) as well as Hotel Gracery Taipei which will begin operation in 2020.

The Okura Prestige Taipei (台北大倉久和大飯店), Radium Kagaya International Hotel (日勝生加賀屋國際溫泉飯店) and Taipei Sunroute Hotel (台北燦路都飯店) already began operation in recent years in Taipei. ●

By Carol Kan