TAIPEI (The China Post) — Coffee has become one of the most promising products in the Philippines. It is estimated that more than 2,000 7-Eleven stores based in the Philippines are now selling coffee, with each store’s coffee sales growing over 10 percent year-on-year, according to Francis Medina, the managing director of 7-Eleven in the Philippines.
Medina and some senior managers visit Taiwan each year. They always praise the local convenience stores for their wide range of products and services. Medina said that fried chicken is a highlight of the Filipino market in addition to coffee.
The international chain store has maintained the largest share on the market in the Philippines, surpassing other competitors such as Ministop, FamilyMart, Lawson, according to Chinese-language Business Today.
With more than 2,700 stores, 7-Eleven holds over 60 percent of market shares in the Philippines.
Uni-President Enterprises Corporation (統一企業), a Taiwanese food production company, owns 52 percent of 7-Eleven’s shares in the Philippines. Even though the company has more than 3,200 local employees in the Philippines, there are only seven employees from Taiwan, according to Business Today
Medina has played an important role in the rapid expansion of the business over the past ten years.
By Shelly Yang