S. Korea pavilion highlights influence of K-pop culture at Taipei ITF

The Korea pavilion featured the celebrity endorser, So Ji-sub (蘇志燮) in the opening ceremony (NOWnews)
The Korea pavilion featured the celebrity endorser, So Ji-sub (蘇志燮) in the opening ceremony (NOWnews)

TAIPEI (The China Post) — The 2019 Taipei International Travel Fair (Taipei ITF, 台北國際旅展) which runs from Nov. 8 to Nov. 11 at the Taipei Nangang Exhibition Center Hall. (南港展覽館) has drawn exhibitors from more than 60 countries, according to organizers.

Like in previous years, South Korea has one of the largest national pavilions, with 66 stalls, aimed at further attracting local tourists.

For the occasion, the South Korea pavilion has invited a celebrity endorser, So Ji-sub (蘇志燮), for its opening ceremony with the aimed of sparking a trend of Hallyu (韓流) — the phenomenal growth of Korean culture and popular culture. 

The Korea pavilion featured the celebrity endorser, So Ji-sub (蘇志燮) in the opening ceremony (NOWnews)
The Korea pavilion featured the celebrity endorser, So Ji-sub (蘇志燮) in the opening ceremony (NOWnews)

The number of bilateral visitors is expected to surpass 2.5 million in 2019, according to Ahn Young-bae (安榮培), president of the Korea Tourism Organization.

In addition, Japan has booked 175 booths for this year while Northern Cyprus and Montenegro have joined the travel fair for the first time.

By Shelly Yang