飛安影片超有趣!星宇航空打造「皮克斯」等級動畫 | StarLux makes in-flight safety video fun and entertaining

【看英文中國郵報學英文】明年初正式啟航的台灣星宇航空主打以平民的價格享受奢華的機上體驗,今(15)日推出斥資3千萬製作的機上安全動畫「StarWonderers星探者」,讓旅客透過模擬飛機的「星探號」,以幽默逗趣的方式了解機上安全事項。

 Taiwan startup carrier StarLux Airlines (星宇航空) unveiled its first safety video on Friday, a 3D animation that lets passengers learn all the necessary safety information in a fun and entertaining way.

週五,星宇航空執行長翟健華表示,多年來待在航空業長年觀察下來,有八九成旅客不會觀看機上安全影片,推測可能是因為影片太無聊。

Speaking at a press conference, StarLux President Glenn Chai (翟健華) said that most passengers don’t actually pay much attention to safety videos, which are usually played before take off. 

翟健華提到,觀看飛安影片對於保障生命安全非常重要。

However, such video is very important and the information is crucial to saving one’s life, Chai added.

因此,星宇航空攜手大禧堂廣告公司、大於製作與夢想動畫製作四分多鐘的3D動畫飛安影片。

With this observation in mind, StarLux invited a local animation company, MoonShine VFX (夢想動畫), an advertisement company Daikido Idea Collective (大禧堂廣告公司) and Fish Film Productions (大於製作), to design some entertaining content.

星宇航空斥資三千萬,花費兩年時間製作這部「星探者」飛安影片。

The team spent two years and NT$30 million (US$983,000) to make this 4-minute-long animation, nicknamed “StarWanderer.”

影片中有12個外星人角色,加入幽默逗趣的元素吸引旅客目光。

The short film aims to catch the passengers’ attention with funny cartoon monsters and cute alien creatures.

翟健華表示,飛安影片的目的就是確保民眾記住注意事項,若發生緊急事故時能夠馬上回想起來。

Chai said that the purpose of the safety video is to let passengers think of what to do in case of an emergency. 

翟健華解釋道,製作影片時不停討論修改,深怕內容模糊飛安影片的核心目的。

The company still rejected other suggested stories ideas because they were too creative and might have distracted passengers from learning important information, he explained.

星宇航空明年一月二十三日首航台北到澳門、越南峴港和馬來西亞檳城航線。

StarLux will begin operation on Jan. 23, 2019 with flights to Macau, Da Nang in Vietnam and Penang in Malaysia.