Taiwan album design nominated for the Grammys!

A Taiwan design company, Onion Design, has secured a nomination for Best Recording Package for their creation of the album cover “Hold That Tiger”(Courtesy of Onion Design Associates)
A Taiwan design company, Onion Design, has secured a nomination for Best Recording Package for their creation of the album cover “Hold That Tiger”(Courtesy of Onion Design Associates)

TAIPEI (The China Post) — Thanks to the sudden fame brought about by Buyan Shunze Temple’s “lucky cap” earlier this year, Taiwan’s unique temple culture has received some well-deserved attention online.

Against this backdrop, the idea that Grammy Awards will give the accolade to the local temple culture is equally interesting.

A local design company, Onion Design (洋蔥設計), has secured a nomination for “Best Recording Package” for their creation of the album cover of “Hold That Tiger” (擒虎記) by the Muddy Basin Ramblers (泥灘地浪人).

The special design featuring local temples’ Taoist charms and iconography gained the organizers’ attention.

A Taiwan design company, Onion Design, has secured a nomination for Best Recording Package for their creation of the album cover “Hold That Tiger”(Courtesy of Onion Design Associates)
A Taiwan design company, Onion Design, has secured a nomination for Best Recording Package for their creation of the album cover “Hold That Tiger”(Courtesy of Onion Design Associates)

This isn’t the first nomination for Muddy Basin Rambler and Onion Design. In 2013, the band’s “Formosa Medicine Show”(寶島賣藥秀) album also bagged a nomination in the same category by showcasing Taiwan’s unique cultural influences and symbols.

 The album packaging for “Hold That Tiger” fully displayed the beauty and traditional art aestheticism depicting Taiwan temples. (Courtesy of Onion Design Associates)
The album packaging for “Hold That Tiger” fully displayed the beauty and traditional art aestheticism depicting Taiwan temples. (Courtesy of Onion Design Associates)

Taoist charms and iconography are usually considered “very Taiwanese” — and laced with derogatory connotations.

But under Onion Design’s careful craft, the album packaging for “Hold That Tiger” fully displays the beauty and traditional art aestheticism used in local temples.

By combining traditional, religious, cultural elements like engravings, Taoist yellow rune papers, lunar calendars, Ziwei natal charts, with modern features like astronaut helmets, 3D glasses, and UFOs, the drawing gives off a transcending and mystical effect.

The album packaging for “Hold That Tiger” fully displayed the beauty and traditional art aestheticism used in local temples. (Courtesy of Onion Design Associates)
The album packaging for “Hold That Tiger” fully displayed the beauty and traditional art aestheticism used in local temples. (Courtesy of Onion Design Associates)

The Grammys will be held on Jan. 27, 2020.

Many people hope to see Taiwan temple aestheticism shine bright on during the ceremony by bringing home the prestigious award.