TAIPEI (The China Post) — Taiwan food is trendy in Japan thanks to the growing popularity of fried chicken cutlets, Boba milk and the likes. The trend is so appealing that Japanese businesses are creating products inspired by Taiwan delights, such as the Boba milk tea lip balm by the Mentholatum company.
Another popular brand, Aevil Labels, released a gray hoody with a menu inspired by a popular Taiwan snack bar “Wenzhou Big Wonton” printed on the back. The new line was sold out rapidly, according to the company’s website.
The price of the creative hoodie, which also features “egg-fried rice” printed in the front, was set at ¥9900 (around NT$2,774).
In fact, this isn’t the first time Japanese brands have printed the names of Taiwan snacks onto clothing. Last month, a popular hat brand, New Era released a Taiwan-themed line for its 9FORTY hats.
In addition to printing Boba milk tea and fried chicken cutlets on their headwear, they also incorporated classic night market games such as Dart-throwing, Goldfish-fishing, and Hoop-tossing. The Taiwan-themed clothing line was marketed as a perfect combination of fashion and culture. The hats are sold for around NT$1380.