學生行銷台灣超有創意!「人情味」真的可以聞? | Do you know Taiwan has the friendliest people in the world?

【看英文中國郵報學英文】如果只能用一個詞形容台灣人你會想到什麼呢?許多人可能會說台灣人很友善、親切、好客。然而,在中文裡有一個字涵蓋所有意思,那就是「人情味」。

How would you describe Taiwan people in one word? You could probably say that local people are friendly, kind and hospitable. Yet, there is a Chinese saying that can sum up all these three meanings: “rén qíng wèi” (人情味). 

那沒有來過台灣的外國人如何親身了解台灣人情味呢?

But, how would you describe local people to those who have never been here? 

為了讓更多外國朋友認識台灣,輔大廣告系學生將人情味調配成可以聞到的味道,示範如何將台灣人情味推廣出去,讓世界看見台灣是一個和平且包容的友善社會。

A video made by a group of students from Fu Jen University showed you how they collect the smell of “rén qíng wèi” and shared its “actual” scent with the people around the world in hopes of letting the world see how Taiwan is promoting a peaceful and embracing society.

此外,影片中也訪問在台外國人是否覺得台灣人很有「人情味」。

In the video, the students had interviews with some foreigners who live in Taiwan and asked them what do they think of local people.

讓我們來看看台灣「人情味」如何變成一種可傳遞的味道呢?

Do you want to see how the students have described Taiwan “rén qíng wèi” into a fragrance?

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