TAIPEI (CNA) — A tourism information office will be established in the United Arab Emirates early next year to promote Taiwan tourism to visitors in the region, the Tourism Bureau said Monday.
The Dubai office will be inaugurated between March and May, Tourism Bureau Director-General Chou Yung-hui (周永暉) told reporters at a media event in Taipei.
Muslim tourists are definitely some of the most important customers in the travel market, Chou said, adding that besides Malaysia and Indonesia in Southeast Asia, the Middle-East region is also a market worth exploring.
According to the director-general, the city was first considered because of the availability of direct flights between Taiwan and Dubai.
Meanwhile, the bureau will also invite Dubai travel operators to come and experience Taiwan for themselves, he said.
Taiwan has made great efforts to build a Muslim-friendly environment in recent years, the bureau said, with more than 210-certified Halal restaurants and hotels in the country.
This year, those efforts were recognized by Mastercard, which ranked Taiwan as the third-best travel destination alongside the United Kingdom and Japan in its Global Muslim Travel Index.
According to the Tourism Bureau, the majority of Muslim travelers to visit Taiwan this year came from Malaysia.