iPhone SE hits Taiwan market; 256GB version in strong demand

TAIPEI (CNA) — The new iPhone SE went on sale in the Taiwan market Friday as part of its global release, with the 256GB version in strong demand locally, according to telecom service providers.

Telecom companies in Taiwan launched sales of the mid-range iPhone SE primarily online, at a starting price of NT$14,500 (US$483), thus avoiding long lines outside their stores amid the COVID-19 coronavirus pandemic.

The country’s three major telecom operators — Chunghwa Telecom Co., Taiwan Mobile Co., and EasTone Telecommunications Co — reported robust online sales of the new iPhone.

The iPhone SE features a 4.7-inch Retina HD display and the same A13 Bionic processor as Apple’s flagship iPhone 11 models that were launched last September.

It is equipped with Touch ID for security and comes in three different colors — black, white and red — with internal storage of 64GB, 128GB or 256GB.

As of noon Friday, the 256GB version had sold out at the three major telecom companies, while Taiwan Mobile was also out of the 128GB and 64GB versions in red.

Furthermore, Taiwan Mobile said, more than 80 percent of the new iPhone SE models listed for pre-ordering on its e-commerce sites momo and myfone had been sold as of noon Friday.

Chunghwa Telecom said it had sold all of its 256GB stock within 30 minutes after sales started at 8 a.m.

While the three telecom operators did not disclose the number of iPhone SEs they had in stock since Apple launched the new model on April 15, sources in the local distribution sector told CNA it was 30,000 to 40,000 in total and that a second batch was due to arrive in early May.