LOS ANGELES (CNA) — A viral video featuring Taiwanese dumplings has been nominated for a Webby Award, an annual international award that honors excellence on the internet.
The video, titled “Worth It Goes To Taiwan – $0.50 Dumpling Vs. $29 Dumplings,” has been nominated in the Food and Drink category of the awards, which are presented each year by the International Academy of Digital Arts and Sciences (IADAS).
The 18-minute video, the first episode in a three-part web series produced by the New York-based tech-powered media company BuzzFeed in collaboration with Taiwan’s Tourism Bureau, has attracted more than 7 million views on YouTube since it was released in October last year.
In the first episode, BuzzFeed’s “Worth It” presenters Steven Lim and Andrew Ilnyckyj, along with cameraman Adam Bianchi, visit several dumpling restaurants in Taiwan and try dishes at three different prices, ranging from NT$15 (US$0.5) to around NT$1,000.
The eateries include a pan-fried dumpling restaurant in the Gongguan area in Taipei, and the famous Din Tai Fung on the city’s Xinyi road, which has over 100 shops worldwide and is famous for its steamed dumplings.
Shih Chao-hui (施照輝), head of the Los Angeles office of the Taiwan Tourism Bureau, said tourism promotion via influencer marketing has been a major strategy of the government in recent years.
“This gives you more bang for the buck,” he said.
The other two episodes in the “Worth It Goes To Taiwan” series feature noodle soup and chicken.
Established in 1996, the Webby Awards are judged each year by members of the IADAS, in seven major categories — Websites; Video; Advertising, Media & PR; Social; Apps, Mobile and Voice; Games; and Podcasts.
Two winners are selected in each category, one by IADAS members and the other by the public, who cast their votes during Webby People’s Voice voting.
Episode 1 in the “Worth It Goes To Taiwan” series has so far received 19 percent of the public vote for the Food and Drink award in the Video category, which has four other nominees and is currently led by a video featuring British celebrity chef Gordon Ramsay.
The online voting by the public is being held until May 7 at https://vote.webbyawards.com/