Thailand’s super-rich have not given up luxury despite the pandemic that has paralyzed the country and crippled its economy.
To the contrary, the gap between rich and poor has continued to widen; and Thailand is now one of the most unequal nations in the world, according to the World Health Organization.
Some companies have also seen the situation as an opportunity, such as Silver Voyage Club, which has retooled its concierge service to satisfy the cravings of the elite, delivering quality meals from top-notch restaurants in black limousines.
The company launched White Glove Delivery in October last year after its concierge business stalled in the wake of the global business slowdown.
Its founder Jakkapun Rattanapet said top clients are wealthy individuals working in VIP banks. He said the service is only introduced for account holders who have at least US$1 million at their disposal.
Items on the menu include Wagyu beef, seafood and dim sum served in 20 restaurants in luxury hotels listed in the Michelin Guide. Customers’ meals are delivered in carefully packaged boxes with their own distinctive white gloves.
An increasing number of restaurants are also relying on delivery apps to reach customers who stay at home, according to various media reports. Dalian, a Chinese restaurant in downtown Bangkok, reportedly earns about 10,000 baht (US1,500 dollars) a day on delivery orders, according to its manager.
The economic downturn is forecast to reach six percent or worse this year as the pandemic has brought with it the inconvenience of restricted freedom of movement. Hundreds have donated food, but not enough for the millions of people in the capital Bangkok.