TAIPEI (The China Post) – It’s clear that COVID-19 is hitting the retail, service, travel and hospitality industries the hardest, having an outsized impact on the businesses and people who don’t have the luxury of operating from anywhere with a Wi-Fi connection.
With this observation in mind, Facebook has announced that small businesses will soon be able to sell directly to customers on the social network through its new online retail space, Facebook Shops.
The new service will allow users to create and customize a page for their business and choose the products they want to showcase.
There will also be the opportunity to use Facebook’s subsidiary Instagram for online sales, as well as the company’s own social media platform Messenger.
The feature was launched on Facebook and Instagram in the UK and Ireland on Tuesday, and the social network said the new feature was designed to help small businesses that have been forced to close or now struggle due to the shutdown of the coronavirus.
Facebook explained that this new tool means that sellers, regardless of size or budget, can put their business online and connect with customers wherever and whenever it is convenient. The social media giant said potential customers could find the store page and then order through the company’s website.
Facebook also confirmed that in the future, users will be able to view items and make purchases via the store page and their Facebook account.
另外，臉書宣布目前正在測試會員積點計畫方便未來推出「Linked Store」功能。Linked Store功能正式上線後，使用戶可以透過臉書帳號累積點數並領取獎勵（Rewards）。
Facebook also announced that it is testing a loyalty program for the “Linked Store” feature, which allows users to collect points from their Facebook account, which can then be used for rewards.
Facebook CEO Mark Zuckerberg said that the Facebook shops will start in the United States and he looks forward to getting Shops into the world more widely.
臉書用戶人數最多的國家前三名分別是印度 (280 million)、美國(190 million)、印尼(130 million)，光是亞洲 (410 million) 就佔了兩名，可見亞洲市場的無限商機，未來臉書將開拓亞洲電商市場，分食大餅。
The top three countries with the highest number of Facebook users are India, the U.S. and Indonesia. Against this backdrop, Facebook can see the potential e-commerce market in Asia and the new feature will be launched in Asia in the near future.