As the coronavirus pandemic brought about extensive lockdowns in Europe and the United States, many have turned to bicycles as the new tool for transportation as well as exercise. This has led to Taiwan’s bicycle manufacturers to experience soaring demand for their products, sending them racing to push out new units.
According to foreign media, Taiwan’s defeat of the pandemic early on led the country to avoid mass lockdowns; thus, bicycle production businesses have become the circumstantial winner with “dizzying amount” of orders coming in for the world’s largest bike company, Giant, said Giant CEO Bonnie Tu.
Tu told foreign media last week at Giant’s new headquarters in Taichung: “We saw what happened and then we reacted quickly. We mobilized our companies, including our factories and sales company … in order to meet consumer demand.”
According to various reports, empty bike racks have been seen at dealerships across Europe and North America with consumers expectantly anticipating the resupplying of bikes.
Gina Chang, secretary general of the Taiwan Bicycle Association also told foreign media that bicycle manufacturers suffered when the pandemic first hit, but gradually bounced back following canceled or postponed orders.
Chang was also quoted by the media saying, “We are seeing rush orders or even panic buying. Taiwan’s top two bike makers have orders lined up till the end of this year.”