獨/星宇小舖實體店有市場?內部爆「一關鍵」原因揭曉| Why is Starlux launching a physical store for merchandise now?

星宇航空飛機模型。(圖/星宇小舖網站)

【看CP學英文】星宇航空電商星宇小舖近日宣布將擴展開實體店。

The successful Starlux Shop (星宇小舖), operated by Starlux Airlines (星宇航空), is now expanding to a physical location, according to a statement by the Taiwanese luxury startup airline.

於7月16日起,網路店商所有的商品將會於星宇航空內湖總部一樓的實體店商內販售。星宇表示電商最熱賣的產品,包括星宇飛機模型、飛行飄帶、鑰匙圈、悠遊卡和服飾都會在實體店銷售。

Starting July 16, items from the online store will be available on the first floor of Starlux’s headquarters in Neihu District. The airline explained that best-selling items, including Starlux-branded airplane models, red-tag items, keychains, EasyCard (悠遊卡), and all kinds of clothing, will be in stock at the physical store branch.

然而,為什麼星宇航空會在電子化與網購流行趨勢下的時代推出全新的實體商店?

But why would Starlux introduce a physical store in a digital age where online shopping is prevalent due to the convenience of online shopping?

一位星宇航空代表向 The China Post 解釋背後主因為網路平台商店目前於飛機愛好者中非常受歡迎,許多商品上架短短幾分鐘內即銷售一空。 

In an exclusive interview with The China post, a representative at Starlux Airlines headquarters, where the physical store will be set up, explained that the online store has been incredibly popular amongst aviation enthusiasts and the airline’s fans. In fact, new items have been selling out within minutes of being available on the store’s website.

會開始將商品轉到實體商店販售是基於顧客建議,因許多人(尤其長者)對於網購並不熟悉。因此,為了配合不同消費習慣的顧客,星宇表示希望可以提供其他選擇讓大家都能輕鬆買到想要的商品。

The decision to start selling products at a physical store comes in response to customer feedback, as not everyone, particularly those of the older generation, are familiar with shopping online. As such, in order to accommodate the different preferences of customers, the airline chose to offer an additional option for everyone to purchase the products.

星宇航空代表表示實體店營業時間為每週一到五早上9點到下午6點,對於受歡迎的商品,實體店也不會限制客人可以一口氣買多少。

The representative said that the in-person store will be open on Monday through Friday from 9 a.m. to 6 p.m. and that there is no limit to the number of items a customer can purchase, even for the most popular ones that sell out quickly online.

另外,星宇航空也強調不論顧客買多或少皆可以於店內使用政府發放的振興三倍券。

In addition, Starlux Airlines also emphasized that all customers are welcome to use the government-issued “Triple Stimulus Vouchers” (振興三倍券), regardless of the size of their purchase. 

The China Post也向星宇航空提問新開的實體店是否會影響網路平台上的貨品供應量。對此,星宇航空表示商品皆是依供給需求來衡量出貨量,提醒顧客商店會儘速補貨,無須擔憂。

The China Post also asked Starlux whether the introduction of the physical store would affect the availability of items online. They indicated that the airline adjusts the supply of their products based on demand, so customers can be assured that their desired items will be restocked as soon as possible.

由於新型冠狀肺炎疫情的影響,許多航班被取消,星宇航空也藉此轉向貨運業務和銷售商品以維持營收。

Due to the coronavirus pandemic where almost all passenger flights are suspended, Starlux Airlines has turned to cargo operations and selling merchandise in order to maintain revenue.