TAIPEI (The China Post) — Japan’s anti-piracy ads “No More Movie Thief” (NO MORE Eiga Dorobo) became an Internet sensation last week.
The characters of “Camera Man” and “Patrol Lamp Man” are back in action. The fifth version of the commercial, produced by “Let’s Go to the Movie Theater Committee” was released in theaters across Japan on July 17.
The committee has been producing anti-theft advertisements since 2007 and the fourth version was launched in 2014. Fans had been waiting for the fifth version for six years and the latest one was finally released this summer.
The video, which was released on July 16 by the official “NO MORE Eiga Dorobo Camera Man” account, has amassed over 2.8 million views on Twitter as of press time.
“No More Movie Thief” series of mime commercials is a 30-second long commercial that features a man in a suit with a video camera on his head in a movie theater, followed by a cat-and-mouse chase with a man with patrol light on his head.
The video always ends with the arrest of the cameraman and a warning to the audiences.
The warning reads that people should not steal movies or record in movie theaters, which are punishable by law with imprisonment of up to 10 years or a fine of up to 10 million yen (US$93,000).