【看CP學英文】電視購物大王蔡謀燦曾銷售Cooper Chef的鍋子就創下台灣的電視購物秒殺750組，300萬的業績；甚至在美國，平均每四個家庭，就有一支Cooper Chef的鍋具系列。蔡謀燦獨到的商業敏感度，讓凱羿國際集團股份有限公司在全球創造17億元商機。
In a blink of an eye, 750 cooking pan sets are sold in Taiwan’s TV shopping market, with sales reaching a record-breaking NT$3 million. Even in the United States, every four households has at least some item from the Copper Chef cookware series. Owing to Sam Tsai (蔡謀燦)’s unique savviness, his Kai Yi Group (凱羿) has forged NT$1.7 billion (US$57 million) in business opportunities worldwide.
從郵購貿易到電視購物大王｜A King who Turned From Mail Orders to TV Shopping
Sam Tsai started his business in 1992. Initially relying on products like sandwich makers, electric juicers, and step machines, his business became an instant hit within the German TV shopping market.
At the time, it was just a small trading company employing five people, but recording an outstanding annual turnover of NT$180 million (US$6.1 million) in just three months.
西進中國絕地逢生 再創高峰｜Going west to China Create another peak
As China’s manufacturing industry skyrocketed, the Kai Yi enterprise set up its headquarters in Shenzhen in 2005.
However, not long after entering the market, it encountered a series of crises such as the sharp rise of China’s RMB in 2006 and the 2008 financial meltdown.
Sam Tsai swiftly adapted by adjusting his business strategy and tirelessly developing new products for brands. Well-equipped in R&D and patent applications, the company launched its own brand and eventually turned the crisis into an opportunity, creating another peak in his career.
Cooper Chef美國平均四個家庭就有一支的鍋子｜One in Every four American Kitchens has a Cooper Chef Pan
Kaiyi launched its classic Copper Chef Square Pan in 2015, and once going public, it sold a record 240,000 sets on a single day. It even became the convenience store Family Mart’s most sold product, reaching more than NT$80 million in sales.
電商匯流 「陸，海，空」齊發 超前部署｜Revolutionizing e-commerce by Land, Sea, and Air
As smartphones were being launched into the market, Sam Tsai had already begun to integrate cross-border e-commerce in this new Internet Era, converging virtual and real channels, as well as cooperating with e-commerce platforms early on.
The result was an adoption of a comprehensive “land, sea, and air” approach to product distribution, which increased the enterprise’s marketing capabilities.
超前部署 打進歐美防疫供應鏈｜A Pioneer in the European and American Epidemic Prevention Supply Chain
As this year’s COVID-19 pandemic knocked the global supply chain knocked into disarray, Sam Tsai foresaw a new surge in the “home economy” in response to pandemic prevention.
The new year had just begun when Sam Tsai ordered the company’s main production lines at home and abroad to focus on the production of body temperature guns, air purifiers and other pandemic-related products.
As the proportion of consumers watching TV at home and buying products online skyrocketed, Kai Yi managed to clear out US$70 million to US$90 million in inventory within two months.
This wave in the “home economy” has only reassured Tsai of his conviction that this series of products is the future to the company’s development.